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Brand Portfolio Strategy and Firm Performance
Brand Portfolio Strategy and Firm Performance
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Title/Author
- Brand Portfolio Strategy and Firm Performance / Neil A. Morgan and Lopo L. Rego
- Publish Info
- New York : American Marketing Association, 2009.
- Material Info
- pp. 59-74
- General Note
- Includes Bibliography Reference
- Host Item Entry
- Journal of marketing. : Vol. 73 No. 1 (2009. 1) 2009, 01
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271392
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aNeil A. Morgan and Lopo L. Rego
■24510▼aBrand Portfolio Strategy and Firm Performance▼dNeil A. Morgan and Lopo L. Rego
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 59-74
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 73 No. 1 (2009. 1)▼d2009, 01
■SIS ▼aS051156▼b60077308▼h8▼s2▼fP
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