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Pay What You Want : A New Participative Pricing Mechanism
Pay What You Want : A New Participative Pricing Mechanism
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Ju-Young Kim
- 서명/저자
- Pay What You Want : A New Participative Pricing Mechanism / Ju-Young Kim , Martin Natter and Martin Spann
- 발행사항
- New York : American Marketing Association, 2009.
- 형태사항
- pp. 44-58
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271391
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aJu-Young Kim
■24510▼aPay What You Want▼bA New Participative Pricing Mechanism▼dJu-Young Kim▼eMartin Natter and Martin Spann
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 44-58
■500 ▼aIncludes Bibliography Reference
■7001 ▼aMartin Natter and Martin Spann
■773 ▼tJournal of marketing.▼gVol. 73 No. 1 (2009. 1)▼d2009, 01
■SIS ▼aS051156▼b60077308▼h8▼s2▼fP
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