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Product Innovations, Advertising, and Stock Returns
Product Innovations, Advertising, and Stock Returns
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Shuba Srinivasan
- Title/Author
- Product Innovations, Advertising, and Stock Returns / Shuba Srinivasan ; Koen Pauwels, Jorge Silva-Risso and Dominique M. Hanssens
- Publish Info
- New York : American Marketing Association, 2009.
- Material Info
- pp. 24-43
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Koen Pauwels, Jorge Silva-Risso and Dominique M. Hanssens
- Host Item Entry
- Journal of marketing. : Vol. 73 No. 1 (2009. 1) 2009, 01
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271390
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aShuba Srinivasan
■24510▼aProduct Innovations, Advertising, and Stock Returns▼dShuba Srinivasan▼eKoen Pauwels, Jorge Silva-Risso and Dominique M. Hanssens
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 24-43
■500 ▼aIncludes Bibliography Reference
■7001 ▼aKoen Pauwels, Jorge Silva-Risso and Dominique M. Hanssens
■773 ▼tJournal of marketing.▼gVol. 73 No. 1 (2009. 1)▼d2009, 01
■SIS ▼aS051156▼b60077308▼h8▼s2▼fP
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