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Proactive Postsales Service : When and Why Does It Pay off?
Proactive Postsales Service : When and Why Does It Pay off?
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Goutam Challagalla
- Title/Author
- Proactive Postsales Service : When and Why Does It Pay off? / Goutam Challagalla ; R. Venkatesh and Ajay K. Kohli
- Publish Info
- New York : American Marketing Association, 2009.
- Material Info
- pp. 70-87
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- R. Venkatesh and Ajay K. Kohli
- Host Item Entry
- Journal of marketing. : Vol. 73 No. 2 (2009. 3) 2009, 03
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271383
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aGoutam Challagalla
■24510▼aProactive Postsales Service▼bWhen and Why Does It Pay off?▼dGoutam Challagalla▼eR. Venkatesh and Ajay K. Kohli
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 70-87
■500 ▼aIncludes Bibliography Reference
■7001 ▼aR. Venkatesh and Ajay K. Kohli
■773 ▼tJournal of marketing.▼gVol. 73 No. 2 (2009. 3)▼d2009, 03
■SIS ▼aS051157▼b60077308▼h8▼s2▼fP
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