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American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Nina Diamond
- 서명/저자
- American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research / Nina Diamond , John F. Sherry Jr., Albert M. Muñiz Jr., Mary Ann McGrath, Robert V. Kozinets and Stefania Borghini
- 발행사항
- New York : American Marketing Association, 2009.
- 형태사항
- pp. 118-134
- 주기사항
- Includes Bibliography Reference
- 기타저자
- John F. Sherry Jr., Albert M. Muñiz Jr., Mary Ann McGrath, Robert V. Kozinets and Stefania Borghini
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271378
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aNina Diamond
■24510▼aAmerican Girl and the Brand Gestalt▼bClosing the Loop on Sociocultural Branding Research▼dNina Diamond▼eJohn F. Sherry Jr., Albert M. Muñiz Jr., Mary Ann McGrath, Robert V. Kozinets and Stefania Borghini
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 118-134
■500 ▼aIncludes Bibliography Reference
■7001 ▼aJohn F. Sherry Jr., Albert M. Muñiz Jr., Mary Ann McGrath, Robert V. Kozinets and Stefania Borghini
■773 ▼tJournal of marketing.▼gVol. 73 No. 3 (2009. 5)▼d2009, 05
■SIS ▼aS051158▼b60077308▼h8▼s2▼fP
