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Cross-Category Effects of Aisle and Display Placements : A Spatial Modeling Approach and Insights
Cross-Category Effects of Aisle and Display Placements : A Spatial Modeling Approach and Insights
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Ram Bezawada
- 서명/저자
- Cross-Category Effects of Aisle and Display Placements : A Spatial Modeling Approach and Insights / Ram Bezawada , S. Balachander, P. K. Kannan and Venkatesh Shankar
- 발행사항
- New York : American Marketing Association, 2009.
- 형태사항
- pp. 99-117
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271377
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aRam Bezawada
■24510▼aCross-Category Effects of Aisle and Display Placements▼bA Spatial Modeling Approach and Insights▼dRam Bezawada▼eS. Balachander, P. K. Kannan and Venkatesh Shankar
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 99-117
■500 ▼aIncludes Bibliography Reference
■7001 ▼aS. Balachander, P. K. Kannan and Venkatesh Shankar
■773 ▼tJournal of marketing.▼gVol. 73 No. 3 (2009. 5)▼d2009, 05
■SIS ▼aS051158▼b60077308▼h8▼s2▼fP
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