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The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships
The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Suraj Commuri
- Title/Author
- The Impact of Counterfeiting on Genuine-Item Consumers Brand Relationships / Suraj Commuri
- Publish Info
- New York : American Marketing Association, 2009.
- Material Info
- pp. 86-98
- General Note
- Includes Bibliography Reference
- Host Item Entry
- Journal of marketing. : Vol. 73 No. 3 (2009. 5) 2009, 05
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271376
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aSuraj Commuri
■24510▼aThe Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships▼dSuraj Commuri
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 86-98
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 73 No. 3 (2009. 5)▼d2009, 05
■SIS ▼aS051158▼b60077308▼h8▼s2▼fP
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