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Brand Experience : What Is It? How Is It Measured? Does It Affect Loyalty?
Brand Experience : What Is It? How Is It Measured? Does It Affect Loyalty?
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- J. Jos̆ko Brakus
- Title/Author
- Brand Experience : What Is It? How Is It Measured? Does It Affect Loyalty? / J. Jos̆ko Brakus ; Bernd H. Schmitt and Lia Zarantonello
- Publish Info
- New York : American Marketing Association, 2009.
- Material Info
- pp. 52-68
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Bernd H. Schmitt and Lia Zarantonello
- Host Item Entry
- Journal of marketing. : Vol. 73 No. 3 (2009. 5) 2009, 05
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271374
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aJ. Jos̆ko Brakus
■24510▼aBrand Experience▼bWhat Is It? How Is It Measured? Does It Affect Loyalty?▼dJ. Jos̆ko Brakus▼eBernd H. Schmitt and Lia Zarantonello
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 52-68
■500 ▼aIncludes Bibliography Reference
■7001 ▼aBernd H. Schmitt and Lia Zarantonello
■773 ▼tJournal of marketing.▼gVol. 73 No. 3 (2009. 5)▼d2009, 05
■SIS ▼aS051158▼b60077308▼h8▼s2▼fP
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