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The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Barak Libai
- Title/Author
- The Role of Within-Brand and Cross-Brand Communications in Competitive Growth / Barak Libai ; Eitan Muller and Renana Peres
- Publish Info
- New York : American Marketing Association, 2009.
- Material Info
- pp. 19-34
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Eitan Muller and Renana Peres
- Host Item Entry
- Journal of marketing. : Vol. 73 No. 3 (2009. 5) 2009, 05
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271372
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aBarak Libai
■24510▼aThe Role of Within-Brand and Cross-Brand Communications in Competitive Growth▼dBarak Libai▼eEitan Muller and Renana Peres
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 19-34
■500 ▼aIncludes Bibliography Reference
■7001 ▼aEitan Muller and Renana Peres
■773 ▼tJournal of marketing.▼gVol. 73 No. 3 (2009. 5)▼d2009, 05
■SIS ▼aS051158▼b60077308▼h8▼s2▼fP
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