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Marketing under Uncertainty : The Logic of an Effectual Approach
Marketing under Uncertainty : The Logic of an Effectual Approach
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Stuart Read
- Title/Author
- Marketing under Uncertainty : The Logic of an Effectual Approach / Stuart Read ; Nicholas Dew, Saras D. Sarasvathy, Michael Song and Robert Wiltbank
- Publish Info
- New York : American Marketing Association, 2009.
- Material Info
- pp. 1-18
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Nicholas Dew, Saras D. Sarasvathy, Michael Song and Robert Wiltbank
- Host Item Entry
- Journal of marketing. : Vol. 73 No. 3 (2009. 5) 2009, 05
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271371
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aStuart Read
■24510▼aMarketing under Uncertainty▼bThe Logic of an Effectual Approach▼dStuart Read▼eNicholas Dew, Saras D. Sarasvathy, Michael Song and Robert Wiltbank
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 1-18
■500 ▼aIncludes Bibliography Reference
■7001 ▼aNicholas Dew, Saras D. Sarasvathy, Michael Song and Robert Wiltbank
■773 ▼tJournal of marketing.▼gVol. 73 No. 3 (2009. 5)▼d2009, 05
■SIS ▼aS051158▼b60077308▼h8▼s2▼fP
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