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Auctioning Keywords in Online Search
Auctioning Keywords in Online Search
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Jianqing Chen
- Title/Author
- Auctioning Keywords in Online Search / Jianqing Chen ; De Liu and Andrew B. Whinston
- Publish Info
- New York : American Marketing Association, 2009.
- Material Info
- pp. 125-141
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- De Liu and Andrew B. Whinston
- Host Item Entry
- Journal of marketing. : Vol. 73 No. 4 (2009. 7) 2009, 07
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271370
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aJianqing Chen
■24510▼aAuctioning Keywords in Online Search▼dJianqing Chen▼eDe Liu and Andrew B. Whinston
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 125-141
■500 ▼aIncludes Bibliography Reference
■7001 ▼aDe Liu and Andrew B. Whinston
■773 ▼tJournal of marketing.▼gVol. 73 No. 4 (2009. 7)▼d2009, 07
■SIS ▼aS051653▼b60077308▼h8▼s2▼fP
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