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Self-Benefit versus Other-Benefit Marketing Appeals : Their Effectiveness in Generating Charitable Support
Self-Benefit versus Other-Benefit Marketing Appeals : Their Effectiveness in Generating Charitable Support
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Title/Author
- Self-Benefit versus Other-Benefit Marketing Appeals : Their Effectiveness in Generating Charitable Support / Katherine White and John Peloza
- Publish Info
- New York : American Marketing Association, 2009.
- Material Info
- pp. 109-124
- General Note
- Includes Bibliography Reference
- Host Item Entry
- Journal of marketing. : Vol. 73 No. 4 (2009. 7) 2009, 07
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271369
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aKatherine White and John Peloza
■24510▼aSelf-Benefit versus Other-Benefit Marketing Appeals▼bTheir Effectiveness in Generating Charitable Support▼dKatherine White and John Peloza
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 109-124
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 73 No. 4 (2009. 7)▼d2009, 07
■SIS ▼aS051653▼b60077308▼h8▼s2▼fP
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