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Self-Benefit versus Other-Benefit Marketing Appeals : Their Effectiveness in Generating Charitable Support
Self-Benefit versus Other-Benefit Marketing Appeals : Their Effectiveness in Generating Charitable Support
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Self-Benefit versus Other-Benefit Marketing Appeals : Their Effectiveness in Generating Charitable Support / Katherine White and John Peloza
- 발행사항
- New York : American Marketing Association, 2009.
- 형태사항
- pp. 109-124
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271369
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aKatherine White and John Peloza
■24510▼aSelf-Benefit versus Other-Benefit Marketing Appeals▼bTheir Effectiveness in Generating Charitable Support▼dKatherine White and John Peloza
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 109-124
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 73 No. 4 (2009. 7)▼d2009, 07
■SIS ▼aS051653▼b60077308▼h8▼s2▼fP
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