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Technology Convergence : When Do Consumers Prefer Converged Products to Dedicated Products?
Technology Convergence : When Do Consumers Prefer Converged Products to Dedicated Products?
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Jin K. Han
- 서명/저자
- Technology Convergence : When Do Consumers Prefer Converged Products to Dedicated Products? / Jin K. Han , Seh Woong Chung and Yong Seok Sohn
- 발행사항
- New York : American Marketing Association, 2009.
- 형태사항
- pp. 97-108
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271368
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aJin K. Han
■24510▼aTechnology Convergence▼bWhen Do Consumers Prefer Converged Products to Dedicated Products?▼dJin K. Han▼eSeh Woong Chung and Yong Seok Sohn
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 97-108
■500 ▼aIncludes Bibliography Reference
■7001 ▼aSeh Woong Chung and Yong Seok Sohn
■773 ▼tJournal of marketing.▼gVol. 73 No. 4 (2009. 7)▼d2009, 07
■SIS ▼aS051653▼b60077308▼h8▼s2▼fP
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