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Are Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers
Are Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Valentyna Melnyk
- Title/Author
- Are Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers / Valentyna Melnyk ; Stijn M. J. van Osselaer and Tammo H. A. Bijmolt
- Publish Info
- New York : American Marketing Association, 2009.
- Material Info
- pp. 82-96
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Stijn M. J. van Osselaer and Tammo H. A. Bijmolt
- Host Item Entry
- Journal of marketing. : Vol. 73 No. 4 (2009. 7) 2009, 07
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271367
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aValentyna Melnyk
■24510▼aAre Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers▼dValentyna Melnyk▼eStijn M. J. van Osselaer and Tammo H. A. Bijmolt
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 82-96
■500 ▼aIncludes Bibliography Reference
■7001 ▼aStijn M. J. van Osselaer and Tammo H. A. Bijmolt
■773 ▼tJournal of marketing.▼gVol. 73 No. 4 (2009. 7)▼d2009, 07
■SIS ▼aS051653▼b60077308▼h8▼s2▼fP
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