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Implementing the Marketing Concept at the Employee—Customer Interface : The Role of Customer Need Knowledge
Implementing the Marketing Concept at the Employee—Customer Interface : The Role of Customer Need Knowledge
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Implementing the Marketing Concept at the Employee—Customer Interface : The Role of Customer Need Knowledge / Christian Homburg , Jan Wieseke and Torsten Bornemann
- 발행사항
- New York : American Marketing Association, 2009.
- 형태사항
- pp. 64-81
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271366
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aChristian Homburg
■24510▼aImplementing the Marketing Concept at the Employee—Customer Interface▼bThe Role of Customer Need Knowledge▼dChristian Homburg▼eJan Wieseke and Torsten Bornemann
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 64-81
■500 ▼aIncludes Bibliography Reference
■7001 ▼aJan Wieseke and Torsten Bornemann
■773 ▼tJournal of marketing.▼gVol. 73 No. 4 (2009. 7)▼d2009, 07
■SIS ▼aS051653▼b60077308▼h8▼s2▼fP
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