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Brand-Specific Leadership : Turning Employees into Brand Champions
Brand-Specific Leadership : Turning Employees into Brand Champions
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Felicitas M. Morhart
- Title/Author
- Brand-Specific Leadership : Turning Employees into Brand Champions / Felicitas M. Morhart ; Walter Herzog and Torsten Tomczak
- Publish Info
- New York : American Marketing Association, 2009.
- Material Info
- pp. 122-142
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Walter Herzog and Torsten Tomczak
- Host Item Entry
- Journal of marketing. : Vol. 73 No. 5 (2009. 9) 2009, 09
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271361
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aFelicitas M. Morhart
■24510▼aBrand-Specific Leadership▼bTurning Employees into Brand Champions▼dFelicitas M. Morhart▼eWalter Herzog and Torsten Tomczak
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 122-142
■500 ▼aIncludes Bibliography Reference
■7001 ▼aWalter Herzog and Torsten Tomczak
■773 ▼tJournal of marketing.▼gVol. 73 No. 5 (2009. 9)▼d2009, 09
■SIS ▼aS051970▼b60077308▼h8▼s2▼fP
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