서브메뉴
검색
Effects of Word-of-Mouth versus Traditional Marketing : Findings from an Internet Social Networking Site
Effects of Word-of-Mouth versus Traditional Marketing : Findings from an Internet Social Networking Site
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Michael Trusov
- Title/Author
- Effects of Word-of-Mouth versus Traditional Marketing : Findings from an Internet Social Networking Site / Michael Trusov ; Randolph E. Bucklin and Koen Pauwels
- Publish Info
- New York : American Marketing Association, 2009.
- Material Info
- pp. 90-102
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Randolph E. Bucklin and Koen Pauwels
- Host Item Entry
- Journal of marketing. : Vol. 73 No. 5 (2009. 9) 2009, 09
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271359
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aMichael Trusov
■24510▼aEffects of Word-of-Mouth versus Traditional Marketing▼b Findings from an Internet Social Networking Site▼dMichael Trusov▼eRandolph E. Bucklin and Koen Pauwels
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 90-102
■500 ▼aIncludes Bibliography Reference
■7001 ▼aRandolph E. Bucklin and Koen Pauwels
■773 ▼tJournal of marketing.▼gVol. 73 No. 5 (2009. 9)▼d2009, 09
■SIS ▼aS051970▼b60077308▼h8▼s2▼fP
Preview
Export
ChatGPT Discussion
AI Recommended Related Books
Detail Info.
- Reservation
- Not Exist
- My Folder
- Reference Materials for Thesis Writing
- Reference Materials for Research Ethics
- Job-Related Books
