서브메뉴
검색
The Role of Customer Gratitude in Relationship Marketing
The Role of Customer Gratitude in Relationship Marketing
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Robert W. Palmatier
- Title/Author
- The Role of Customer Gratitude in Relationship Marketing / Robert W. Palmatier ; Cheryl Burke Jarvis, Jennifer R. Bechkoff and Frank R. Kardes
- Publish Info
- New York : American Marketing Association, 2009.
- Material Info
- pp. 1-18
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Cheryl Burke Jarvis, Jennifer R. Bechkoff and Frank R. Kardes
- Host Item Entry
- Journal of marketing. : Vol. 73 No. 5 (2009. 9) 2009, 09
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271354
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aRobert W. Palmatier
■24510▼aThe Role of Customer Gratitude in Relationship Marketing▼dRobert W. Palmatier▼eCheryl Burke Jarvis, Jennifer R. Bechkoff and Frank R. Kardes
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 1-18
■500 ▼aIncludes Bibliography Reference
■7001 ▼aCheryl Burke Jarvis, Jennifer R. Bechkoff and Frank R. Kardes
■773 ▼tJournal of marketing.▼gVol. 73 No. 5 (2009. 9)▼d2009, 09
■SIS ▼aS051970▼b60077308▼h8▼s2▼fP
Preview
Export
ChatGPT Discussion
AI Recommended Related Books
Detail Info.
- Reservation
- Not Exist
- My Folder
- Reference Materials for Thesis Writing
- Reference Materials for Research Ethics
- Job-Related Books
