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The Debate over Doing Good : Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
The Debate over Doing Good : Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- The Debate over Doing Good : Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk / Xueming Luo and C. B. Bhattacharya
- 발행사항
- New York : American Marketing Association, 2009.
- 형태사항
- pp. 198-213
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271350
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aXueming Luo and C. B. Bhattacharya
■24510▼aThe Debate over Doing Good▼bCorporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk▼dXueming Luo and C. B. Bhattacharya
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 198-213
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 73 No. 6 (2009. 11)▼d2009, 11
■SIS ▼aS052304▼b60077308▼h8▼s2▼fP
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