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Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures / Thorsten Hennig-Thurau , Mark B. Houston and Torsten Heitjans
- 발행사항
- New York : American Marketing Association, 2009.
- 형태사항
- pp. 167-183
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271348
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aThorsten Hennig-Thurau
■24510▼aConceptualizing and Measuring the Monetary Value of Brand Extensions▼bThe Case of Motion Pictures ▼dThorsten Hennig-Thurau▼eMark B. Houston and Torsten Heitjans
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 167-183
■500 ▼aIncludes Bibliography Reference
■7001 ▼aMark B. Houston and Torsten Heitjans
■773 ▼tJournal of marketing.▼gVol. 73 No. 6 (2009. 11)▼d2009, 11
■SIS ▼aS052304▼b60077308▼h8▼s2▼fP
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