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Expanding the Role of Marketing : From Customer Equity to Market Capitalization
Expanding the Role of Marketing : From Customer Equity to Market Capitalization
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- V. Kumar and Denish Shah
- Title/Author
- Expanding the Role of Marketing : From Customer Equity to Market Capitalization / V. Kumar and Denish Shah
- Publish Info
- New York : American Marketing Association, 2009.
- Material Info
- pp. 119-136
- General Note
- Includes Bibliography Reference
- Host Item Entry
- Journal of marketing. : Vol. 73 No. 6 (2009. 11) 2009, 11
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271345
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aV. Kumar and Denish Shah
■24510▼aExpanding the Role of Marketing▼bFrom Customer Equity to Market Capitalization▼dV. Kumar and Denish Shah
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 119-136
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 73 No. 6 (2009. 11)▼d2009, 11
■SIS ▼aS052304▼b60077308▼h8▼s2▼fP
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