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Expanding the Role of Marketing : From Customer Equity to Market Capitalization
Expanding the Role of Marketing : From Customer Equity to Market Capitalization
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Expanding the Role of Marketing : From Customer Equity to Market Capitalization / V. Kumar and Denish Shah
- 발행사항
- New York : American Marketing Association, 2009.
- 형태사항
- pp. 119-136
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271345
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aV. Kumar and Denish Shah
■24510▼aExpanding the Role of Marketing▼bFrom Customer Equity to Market Capitalization▼dV. Kumar and Denish Shah
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 119-136
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 73 No. 6 (2009. 11)▼d2009, 11
■SIS ▼aS052304▼b60077308▼h8▼s2▼fP
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