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The Robustness of the Effects of Consumers' Participation in Market Research : The Case of Service Quality Evaluations
The Robustness of the Effects of Consumers' Participation in Market Research : The Case of Service Quality Evaluations
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Chezy Ofir
- Title/Author
- The Robustness of the Effects of Consumers Participation in Market Research : The Case of Service Quality Evaluations / Chezy Ofir ; Itamar Simonson and Song-Oh Yoon
- Publish Info
- New York : American Marketing Association, 2009.
- Material Info
- pp. 105-114
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Itamar Simonson and Song-Oh Yoon
- Host Item Entry
- Journal of marketing. : Vol. 73 No. 6 (2009. 11) 2009, 11
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271343
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aChezy Ofir
■24510▼aThe Robustness of the Effects of Consumers' Participation in Market Research▼bThe Case of Service Quality Evaluations▼dChezy Ofir▼eItamar Simonson and Song-Oh Yoon
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 105-114
■500 ▼aIncludes Bibliography Reference
■7001 ▼aItamar Simonson and Song-Oh Yoon
■773 ▼tJournal of marketing.▼gVol. 73 No. 6 (2009. 11)▼d2009, 11
■SIS ▼aS052304▼b60077308▼h8▼s2▼fP
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