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The Robustness of the Effects of Consumers' Participation in Market Research : The Case of Service Quality Evaluations
The Robustness of the Effects of Consumers' Participation in Market Research : The Case of Service Quality Evaluations
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Chezy Ofir
- 서명/저자
- The Robustness of the Effects of Consumers Participation in Market Research : The Case of Service Quality Evaluations / Chezy Ofir , Itamar Simonson and Song-Oh Yoon
- 발행사항
- New York : American Marketing Association, 2009.
- 형태사항
- pp. 105-114
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271343
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aChezy Ofir
■24510▼aThe Robustness of the Effects of Consumers' Participation in Market Research▼bThe Case of Service Quality Evaluations▼dChezy Ofir▼eItamar Simonson and Song-Oh Yoon
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 105-114
■500 ▼aIncludes Bibliography Reference
■7001 ▼aItamar Simonson and Song-Oh Yoon
■773 ▼tJournal of marketing.▼gVol. 73 No. 6 (2009. 11)▼d2009, 11
■SIS ▼aS052304▼b60077308▼h8▼s2▼fP
