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Does Advertising Spending Influence Media Coverage of the Advertiser?
Does Advertising Spending Influence Media Coverage of the Advertiser?
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Title/Author
- Does Advertising Spending Influence Media Coverage of the Advertiser? / Diego Rinallo and Suman Basuroy
- Publish Info
- New York : American Marketing Association, 2009.
- Material Info
- pp. 33-46
- General Note
- Includes Bibliography Reference
- Host Item Entry
- Journal of marketing. : Vol. 73 No. 6 (2009. 11) 2009, 11
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271338
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aDiego Rinallo and Suman Basuroy
■24510▼aDoes Advertising Spending Influence Media Coverage of the Advertiser?▼dDiego Rinallo and Suman Basuroy
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 33-46
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 73 No. 6 (2009. 11)▼d2009, 11
■SIS ▼aS052304▼b60077308▼h8▼s2▼fP
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