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When Customer Love Turns into Lasting Hate : The Effects of Relationship Strength and Time on Customer Revenge and Avoidance
When Customer Love Turns into Lasting Hate : The Effects of Relationship Strength and Time on Customer Revenge and Avoidance
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Yany Grégoire
- Title/Author
- When Customer Love Turns into Lasting Hate : The Effects of Relationship Strength and Time on Customer Revenge and Avoidance / Yany Grégoire ; Thomas M. Tripp and Renaud Legoux
- Publish Info
- New York : American Marketing Association, 2009.
- Material Info
- pp. 18-32
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Thomas M. Tripp and Renaud Legoux
- Host Item Entry
- Journal of marketing. : Vol. 73 No. 6 (2009. 11) 2009, 11
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271337
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aYany Grégoire
■24510▼aWhen Customer Love Turns into Lasting Hate▼bThe Effects of Relationship Strength and Time on Customer Revenge and Avoidance▼dYany Grégoire▼eThomas M. Tripp and Renaud Legoux
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 18-32
■500 ▼aIncludes Bibliography Reference
■7001 ▼aThomas M. Tripp and Renaud Legoux
■773 ▼tJournal of marketing.▼gVol. 73 No. 6 (2009. 11)▼d2009, 11
■SIS ▼aS052304▼b60077308▼h8▼s2▼fP
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