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Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Pierre Chandon
- Title/Author
- Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase / Pierre Chandon ; J. Wesley Hutchinson, Eric T. Bradlow and Scott H. Young
- Publish Info
- New York : American Marketing Association, 2009.
- Material Info
- pp. 1-17
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- J. Wesley Hutchinson, Eric T. Bradlow and Scott H. Young
- Host Item Entry
- Journal of marketing. : Vol. 73 No. 6 (2009. 11) 2009, 11
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271336
MARC
008210330s2009 ulk aa eng■022 ▼a00222429
■1001 ▼aPierre Chandon
■24510▼aDoes In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase▼dPierre Chandon▼eJ. Wesley Hutchinson, Eric T. Bradlow and Scott H. Young
■260 ▼aNew York▼bAmerican Marketing Association▼c2009.
■300 ▼app. 1-17
■500 ▼aIncludes Bibliography Reference
■7001 ▼aJ. Wesley Hutchinson, Eric T. Bradlow and Scott H. Young
■773 ▼tJournal of marketing.▼gVol. 73 No. 6 (2009. 11)▼d2009, 11
■SIS ▼aS052304▼b60077308▼h8▼s2▼fP
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