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The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Eric A. Yorkston
- Title/Author
- The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions / Eric A. Yorkston ; Joseph C. Nunes and Shashi Matta
- Publish Info
- New York : American Marketing Association, 2010.
- Material Info
- pp. 80-93
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Joseph C. Nunes and Shashi Matta
- Host Item Entry
- Journal of marketing. : Vol. 74 No. 1 (2010. 1) 2010, 01
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271333
MARC
008210330s2010 ulk aa eng■022 ▼a00222429
■1001 ▼aEric A. Yorkston
■24510▼aThe Malleable Brand▼bThe Role of Implicit Theories in Evaluating Brand Extensions▼dEric A. Yorkston▼eJoseph C. Nunes and Shashi Matta
■260 ▼aNew York▼bAmerican Marketing Association▼c2010.
■300 ▼app. 80-93
■500 ▼aIncludes Bibliography Reference
■7001 ▼aJoseph C. Nunes and Shashi Matta
■773 ▼tJournal of marketing.▼gVol. 74 No. 1 (2010. 1)▼d2010, 01
■SIS ▼aS055987▼b60077308▼h8▼s2▼fP
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