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Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Ritesh Saini
- Title/Author
- Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain / Ritesh Saini ; Raghunath Singh Rao and Ashwani Monga
- Publish Info
- New York : American Marketing Association, 2010.
- Material Info
- pp. 34-48
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Raghunath Singh Rao and Ashwani Monga
- Host Item Entry
- Journal of marketing. : Vol. 74 No. 1 (2010. 1) 2010, 01
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271330
MARC
008210330s2010 ulk aa eng■022 ▼a00222429
■1001 ▼aRitesh Saini
■24510▼aIs That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain▼dRitesh Saini▼eRaghunath Singh Rao and Ashwani Monga
■260 ▼aNew York▼bAmerican Marketing Association▼c2010.
■300 ▼app. 34-48
■500 ▼aIncludes Bibliography Reference
■7001 ▼aRaghunath Singh Rao and Ashwani Monga
■773 ▼tJournal of marketing.▼gVol. 74 No. 1 (2010. 1)▼d2010, 01
■SIS ▼aS055987▼b60077308▼h8▼s2▼fP
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