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The Direct and Indirect Effects of Advertising Spending on Firm Value
The Direct and Indirect Effects of Advertising Spending on Firm Value
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Title/Author
- The Direct and Indirect Effects of Advertising Spending on Firm Value / Amit Joshi and Dominique M. Hanssens
- Publish Info
- New York : American Marketing Association, 2010.
- Material Info
- pp. 20-33
- General Note
- Includes Bibliography Reference
- Host Item Entry
- Journal of marketing. : Vol. 74 No. 1 (2010. 1) 2010, 01
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271329
MARC
008210330s2010 ulk aa eng■022 ▼a00222429
■1001 ▼aAmit Joshi and Dominique M. Hanssens
■24510▼aThe Direct and Indirect Effects of Advertising Spending on Firm Value▼dAmit Joshi and Dominique M. Hanssens
■260 ▼aNew York▼bAmerican Marketing Association▼c2010.
■300 ▼app. 20-33
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 74 No. 1 (2010. 1)▼d2010, 01
■SIS ▼aS055987▼b60077308▼h8▼s2▼fP
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