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Does Exclusivity Always Pay off? Exclusive Price Promotions and Consumer Response
Does Exclusivity Always Pay off? Exclusive Price Promotions and Consumer Response
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Does Exclusivity Always Pay off? Exclusive Price Promotions and Consumer Response / Michael J. Barone , Tirthankar Roy
- 발행사항
- New York : American Marketing Association, 2010.
- 형태사항
- pp. 121-132
- 주기사항
- Includes Bibliography Reference
- 기타저자
- Tirthankar Roy
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271326
MARC
008210329s2010 ulk aa eng■022 ▼a00222429
■1001 ▼aMichael J. Barone
■24510▼aDoes Exclusivity Always Pay off? Exclusive Price Promotions and Consumer Response ▼dMichael J. Barone▼eTirthankar Roy
■260 ▼aNew York▼bAmerican Marketing Association▼c2010.
■300 ▼app. 121-132
■500 ▼aIncludes Bibliography Reference
■7001 ▼aTirthankar Roy
■773 ▼tJournal of marketing.▼gVol. 74 No. 2 (2010. 3)▼d2010, 03
■856 ▼uhttps://www.jstor.org/stable/20619094
■SIS ▼aS055988▼b60077308▼h8▼s2▼fP
