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Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities / Robert V. Kozinets , Kristine de Valck, Andrea C. Wojnicki and Sarah J. S. Wilner
- 발행사항
- New York : American Marketing Association, 2010.
- 형태사항
- pp. 71-89
- 주기사항
- Includes Bibliography Reference
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271323
MARC
008210329s2010 ulk aa eng■022 ▼a00222429
■1001 ▼aRobert V. Kozinets
■24510▼aNetworked Narratives: Understanding Word-of-Mouth Marketing in Online Communities ▼dRobert V. Kozinets▼eKristine de Valck, Andrea C. Wojnicki and Sarah J. S. Wilner
■260 ▼aNew York▼bAmerican Marketing Association▼c2010.
■300 ▼app. 71-89
■500 ▼aIncludes Bibliography Reference
■7001 ▼aKristine de Valck, Andrea C. Wojnicki and Sarah J. S. Wilner
■773 ▼tJournal of marketing.▼gVol. 74 No. 2 (2010. 3)▼d2010, 03
■856 ▼uhttps://www.jstor.org/stable/20619091
■SIS ▼aS055988▼b60077308▼h8▼s2▼fP
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