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Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Robert V. Kozinets
- Title/Author
- Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities / Robert V. Kozinets ; Kristine de Valck, Andrea C. Wojnicki and Sarah J. S. Wilner
- Publish Info
- New York : American Marketing Association, 2010.
- Material Info
- pp. 71-89
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Kristine de Valck, Andrea C. Wojnicki and Sarah J. S. Wilner
- Host Item Entry
- Journal of marketing. : Vol. 74 No. 2 (2010. 3) 2010, 03
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271323
MARC
008210329s2010 ulk aa eng■022 ▼a00222429
■1001 ▼aRobert V. Kozinets
■24510▼aNetworked Narratives: Understanding Word-of-Mouth Marketing in Online Communities ▼dRobert V. Kozinets▼eKristine de Valck, Andrea C. Wojnicki and Sarah J. S. Wilner
■260 ▼aNew York▼bAmerican Marketing Association▼c2010.
■300 ▼app. 71-89
■500 ▼aIncludes Bibliography Reference
■7001 ▼aKristine de Valck, Andrea C. Wojnicki and Sarah J. S. Wilner
■773 ▼tJournal of marketing.▼gVol. 74 No. 2 (2010. 3)▼d2010, 03
■856 ▼uhttps://www.jstor.org/stable/20619091
■SIS ▼aS055988▼b60077308▼h8▼s2▼fP
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