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An Empirical Examination of the "Rule of Three": Strategy Implications for Top Management, Marketers, and Investors
An Empirical Examination of the "Rule of Three": Strategy Implications for Top Management, Marketers, and Investors
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Can Uslay
- 서명/저자
- An Empirical Examination of the Rule of Three: Strategy Implications for Top Management, Marketers, and Investors / Can Uslay , Z. Ayca Altintig and Robert D. Winsor
- 발행사항
- New York : American Marketing Association, 2010.
- 형태사항
- pp. 20-39
- 주기사항
- Includes Bibliography Reference
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271320
MARC
008210329s2010 ulk aa eng■022 ▼a00222429
■1001 ▼aCan Uslay
■24510▼aAn Empirical Examination of the "Rule of Three": Strategy Implications for Top Management, Marketers, and Investors ▼dCan Uslay▼eZ. Ayca Altintig and Robert D. Winsor
■260 ▼aNew York▼bAmerican Marketing Association▼c2010.
■300 ▼app. 20-39
■500 ▼aIncludes Bibliography Reference
■7001 ▼aZ. Ayca Altintig and Robert D. Winsor
■773 ▼tJournal of marketing.▼gVol. 74 No. 2 (2010. 3)▼d2010, 03
■856 ▼uhttps://www.jstor.org/stable/20619088
■SIS ▼aS055988▼b60077308▼h8▼s2▼fP
