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Megamarketing: The Creation of Markets as a Social Process
Megamarketing: The Creation of Markets as a Social Process
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Ashlee Humphreys
- Title/Author
- Megamarketing: The Creation of Markets as a Social Process / Ashlee Humphreys
- Publish Info
- New York : American Marketing Association, 2010.
- Material Info
- pp. 1-19
- General Note
- Includes Bibliography Reference
- Host Item Entry
- Journal of marketing. : Vol. 74 No. 2 (2010. 3) 2010, 03
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271319
MARC
008210329s2010 ulk aa eng■022 ▼a00222429
■1001 ▼aAshlee Humphreys
■24510▼aMegamarketing: The Creation of Markets as a Social Process ▼dAshlee Humphreys
■260 ▼aNew York▼bAmerican Marketing Association▼c2010.
■300 ▼app. 1-19
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 74 No. 2 (2010. 3)▼d2010, 03
■856 ▼uhttps://www.jstor.org/stable/20619087
■SIS ▼aS055988▼b60077308▼h8▼s2▼fP
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