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Cross-Functional Integration and New Product Success : An Empirical Investigation of the Findings
Cross-Functional Integration and New Product Success : An Empirical Investigation of the Findings
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Lisa C. Troy
- Title/Author
- Cross-Functional Integration and New Product Success : An Empirical Investigation of the Findings / Lisa C. Troy ; Tanawat Hirunyawipada and Audhesh K. Paswan
- Publish Info
- New York : American Marketing Association, 2008.
- Material Info
- pp. 132-146
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Tanawat Hirunyawipada and Audhesh K. Paswan
- Host Item Entry
- Journal of marketing. : Vol. 72 No. 6 (2008. 11) 2008, 11
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271318
MARC
008210329s2008 ulk aa eng■022 ▼a00222429
■1001 ▼aLisa C. Troy
■24510▼aCross-Functional Integration and New Product Success▼bAn Empirical Investigation of the Findings▼dLisa C. Troy▼eTanawat Hirunyawipada and Audhesh K. Paswan
■260 ▼aNew York▼bAmerican Marketing Association▼c2008.
■300 ▼app. 132-146
■500 ▼aIncludes Bibliography Reference
■7001 ▼aTanawat Hirunyawipada and Audhesh K. Paswan
■773 ▼tJournal of marketing.▼gVol. 72 No. 6 (2008. 11)▼d2008, 11
■SIS ▼aS050167▼b60077308▼h8▼s2▼fP
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