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Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget
Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Title/Author
- Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget / Rex Y. Du and Wagner A. Kamakura
- Publish Info
- New York : American Marketing Association, 2008.
- Material Info
- pp. 109-131
- General Note
- Includes Bibliography Reference
- Host Item Entry
- Journal of marketing. : Vol. 72 No. 6 (2008. 11) 2008, 11
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271315
MARC
008210329s2008 ulk aa eng■022 ▼a00222429
■1001 ▼aRex Y. Du and Wagner A. Kamakura
■24510▼aWhere Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget▼dRex Y. Du and Wagner A. Kamakura
■260 ▼aNew York▼bAmerican Marketing Association▼c2008.
■300 ▼app. 109-131
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 72 No. 6 (2008. 11)▼d2008, 11
■SIS ▼aS050167▼b60077308▼h8▼s2▼fP
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