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What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Alokparna Basu Monga
- Title/Author
- What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation / Alokparna Basu Monga ; Deborah Roedder John
- Publish Info
- New York : American Marketing Association, 2010.
- Material Info
- pp. 80-92
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Deborah Roedder John
- Host Item Entry
- Journal of marketing. : Vol. 74 No. 3 (2010. 5) 2010, 05
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271313
MARC
008210329s2010 ulk aa eng■022 ▼a00222429
■1001 ▼aAlokparna Basu Monga
■24510▼aWhat Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation ▼dAlokparna Basu Monga ▼eDeborah Roedder John
■260 ▼aNew York▼bAmerican Marketing Association▼c2010.
■300 ▼app. 80-92
■500 ▼aIncludes Bibliography Reference
■7001 ▼aDeborah Roedder John
■773 ▼tJournal of marketing.▼gVol. 74 No. 3 (2010. 5)▼d2010, 05
■856 ▼uhttps://www.jstor.org/stable/27800816
■SIS ▼aS055989▼b60077308▼h8▼s2▼fP
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