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Damage from Corrective Advertising : Causes and Cures
Damage from Corrective Advertising : Causes and Cures
상세정보
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Peter R. Darke
- 서명/저자
- Damage from Corrective Advertising : Causes and Cures / Peter R. Darke , Laurence Ashworth and Robin J. B. Ritchie
- 발행사항
- New York : American Marketing Association, 2008.
- 형태사항
- pp. 81-97
- 주기사항
- Includes Bibliography Reference
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271312
MARC
008210329s2008 ulk aa eng■022 ▼a00222429
■1001 ▼aPeter R. Darke
■24510▼aDamage from Corrective Advertising▼bCauses and Cures▼dPeter R. Darke▼eLaurence Ashworth and Robin J. B. Ritchie
■260 ▼aNew York▼bAmerican Marketing Association▼c2008.
■300 ▼app. 81-97
■500 ▼aIncludes Bibliography Reference
■7001 ▼aLaurence Ashworth and Robin J. B. Ritchie
■773 ▼tJournal of marketing.▼gVol. 72 No. 6 (2008. 11)▼d2008, 11
■SIS ▼aS050167▼b60077308▼h8▼s2▼fP
