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Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures
Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Kimmy Wa Chan
- Title/Author
- Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures / Kimmy Wa Chan ; Chi Kin (Bennett) Yim and Simon S.K. Lam
- Publish Info
- New York : American Marketing Association, 2010.
- Material Info
- pp. 48-64
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Chi Kin (Bennett) Yim and Simon S.K. Lam
- Host Item Entry
- Journal of marketing. : Vol. 74 No. 3 (2010. 5) 2010, 05
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271309
MARC
008210329s2010 ulk aa eng■022 ▼a00222429
■1001 ▼aKimmy Wa Chan
■24510▼aIs Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures ▼dKimmy Wa Chan▼eChi Kin (Bennett) Yim and Simon S.K. Lam
■260 ▼aNew York▼bAmerican Marketing Association▼c2010.
■300 ▼app. 48-64
■500 ▼aIncludes Bibliography Reference
■7001 ▼aChi Kin (Bennett) Yim and Simon S.K. Lam
■773 ▼tJournal of marketing.▼gVol. 74 No. 3 (2010. 5)▼d2010, 05
■856 ▼uhttps://www.jstor.org/stable/27800814
■SIS ▼aS055989▼b60077308▼h8▼s2▼fP
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