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Financial Value of Brands in Mergers and Acquisitions : Is Value in the Eye of the Beholder?
Financial Value of Brands in Mergers and Acquisitions : Is Value in the Eye of the Beholder?
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- S. Cem Bahadir
- Title/Author
- Financial Value of Brands in Mergers and Acquisitions : Is Value in the Eye of the Beholder? / S. Cem Bahadir ; Sundar G. Bharadwaj and Rajendra K. Srivastava
- Publish Info
- New York : American Marketing Association, 2008.
- Material Info
- pp. 49-64
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Sundar G. Bharadwaj and Rajendra K. Srivastava
- Host Item Entry
- Journal of marketing. : Vol. 72 No. 6 (2008. 11) 2008, 11
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271308
MARC
008210329s2008 ulk aa eng■022 ▼a00222429
■1001 ▼aS. Cem Bahadir
■24510▼aFinancial Value of Brands in Mergers and Acquisitions▼bIs Value in the Eye of the Beholder?▼dS. Cem Bahadir▼eSundar G. Bharadwaj and Rajendra K. Srivastava
■260 ▼aNew York▼bAmerican Marketing Association▼c2008.
■300 ▼app. 49-64
■500 ▼aIncludes Bibliography Reference
■7001 ▼aSundar G. Bharadwaj and Rajendra K. Srivastava
■773 ▼tJournal of marketing.▼gVol. 72 No. 6 (2008. 11)▼d2008, 11
■SIS ▼aS050167▼b60077308▼h8▼s2▼fP
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