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Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 저자명
- Karen M. Stilley
- 서명/저자
- Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior / Karen M. Stilley , J. Jeffrey Inman and Kirk L. Wakefield
- 발행사항
- New York : American Marketing Association, 2010.
- 형태사항
- pp. 34-47
- 주기사항
- Includes Bibliography Reference
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271307
MARC
008210329s2010 ulk aa eng■022 ▼a00222429
■1001 ▼aKaren M. Stilley
■24510▼aSpending on the Fly: Mental Budgets, Promotions, and Spending Behavior ▼dKaren M. Stilley▼eJ. Jeffrey Inman and Kirk L. Wakefield
■260 ▼aNew York▼bAmerican Marketing Association▼c2010.
■300 ▼app. 34-47
■500 ▼aIncludes Bibliography Reference
■7001 ▼aJ. Jeffrey Inman and Kirk L. Wakefield
■773 ▼tJournal of marketing.▼gVol. 74 No. 3 (2010. 5)▼d2010, 05
■856 ▼uhttps://www.jstor.org/stable/27800813
■SIS ▼aS055989▼b60077308▼h8▼s2▼fP
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