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Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data
Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- David A. Schweidel
- Title/Author
- Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data / David A. Schweidel ; Robert J. Kent
- Publish Info
- New York : American Marketing Association, 2010.
- Material Info
- pp. 18-33
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Robert J. Kent
- Host Item Entry
- Journal of marketing. : Vol. 74 No. 3 (2010. 5) 2010, 05
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271304
MARC
008210329s2010 ulk aa eng■022 ▼a00222429
■1001 ▼aDavid A. Schweidel
■24510▼aPredictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data ▼dDavid A. Schweidel ▼eRobert J. Kent
■260 ▼aNew York▼bAmerican Marketing Association▼c2010.
■300 ▼app. 18-33
■500 ▼aIncludes Bibliography Reference
■7001 ▼aRobert J. Kent
■773 ▼tJournal of marketing.▼gVol. 74 No. 3 (2010. 5)▼d2010, 05
■856 ▼uhttps://www.jstor.org/stable/27800812
■SIS ▼aS055989▼b60077308▼h8▼s2▼fP
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