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To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions
To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Title/Author
- To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions / Peter T.L. Popkowski Leszczyc ; Gerald Häubl
- Publish Info
- New York : American Marketing Association, 2010.
- Material Info
- pp. 110-124
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Gerald Häubl
- Host Item Entry
- Journal of marketing. : Vol. 74 No. 4 (2010. 7) 2010, 07
- Electronic Location and Access
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271299
MARC
008210329s2010 ulk aa eng■022 ▼a00222429
■1001 ▼aPeter T.L. Popkowski Leszczyc
■24510▼aTo Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions ▼dPeter T.L. Popkowski Leszczyc ▼eGerald Häubl
■260 ▼aNew York▼bAmerican Marketing Association▼c2010.
■300 ▼app. 110-124
■500 ▼aIncludes Bibliography Reference
■7001 ▼aGerald Häubl
■773 ▼tJournal of marketing.▼gVol. 74 No. 4 (2010. 7)▼d2010, 07
■856 ▼uhttps://www.jstor.org/stable/27800829
■SIS ▼aS055994▼b60077308▼h8▼s2▼fP
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