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To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions
To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions
Detailed Information
- 자료유형
- 기사
- ISSN
- 00222429
- 서명/저자
- To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions / Peter T.L. Popkowski Leszczyc , Gerald Häubl
- 발행사항
- New York : American Marketing Association, 2010.
- 형태사항
- pp. 110-124
- 주기사항
- Includes Bibliography Reference
- 기타저자
- Gerald Häubl
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271299
MARC
008210329s2010 ulk aa eng■022 ▼a00222429
■1001 ▼aPeter T.L. Popkowski Leszczyc
■24510▼aTo Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions ▼dPeter T.L. Popkowski Leszczyc ▼eGerald Häubl
■260 ▼aNew York▼bAmerican Marketing Association▼c2010.
■300 ▼app. 110-124
■500 ▼aIncludes Bibliography Reference
■7001 ▼aGerald Häubl
■773 ▼tJournal of marketing.▼gVol. 74 No. 4 (2010. 7)▼d2010, 07
■856 ▼uhttps://www.jstor.org/stable/27800829
■SIS ▼aS055994▼b60077308▼h8▼s2▼fP
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