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Customer Prioritization : Does It Pay off, and How Should It Be Implemented?
Customer Prioritization : Does It Pay off, and How Should It Be Implemented?
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Christian Homburg
- Title/Author
- Customer Prioritization : Does It Pay off, and How Should It Be Implemented? / Christian Homburg ; Mathias Droll and Dirk Totzek
- Publish Info
- New York : American Marketing Association, 2008.
- Material Info
- pp. 110-130
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Mathias Droll and Dirk Totzek
- Host Item Entry
- Journal of marketing. : Vol. 72 No. 5 (2008. 9) 2008, 09
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271298
MARC
008210329s2008 ulk aa eng■022 ▼a00222429
■1001 ▼aChristian Homburg
■24510▼aCustomer Prioritization▼bDoes It Pay off, and How Should It Be Implemented?▼dChristian Homburg▼eMathias Droll and Dirk Totzek
■260 ▼aNew York▼bAmerican Marketing Association▼c2008.
■300 ▼app. 110-130
■500 ▼aIncludes Bibliography Reference
■7001 ▼aMathias Droll and Dirk Totzek
■773 ▼tJournal of marketing.▼gVol. 72 No. 5 (2008. 9)▼d2008, 09
■SIS ▼aS049759▼b60077308▼h8▼s2▼fP
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