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Performance Implications of Adopting a Customer-Focused Sales Campaign
Performance Implications of Adopting a Customer-Focused Sales Campaign
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Title/Author
- Performance Implications of Adopting a Customer-Focused Sales Campaign / V. Kumar, Rajkumar Venkatesan and Werner Reinartz
- Publish Info
- New York : American Marketing Association, 2008.
- Material Info
- pp. 50-68
- General Note
- Includes Bibliography Reference
- Host Item Entry
- Journal of marketing. : Vol. 72 No. 5 (2008. 9) 2008, 09
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271291
MARC
008210329s2008 ulk aa eng■022 ▼a00222429
■1001 ▼aV. Kumar, Rajkumar Venkatesan and Werner Reinartz
■24510▼aPerformance Implications of Adopting a Customer-Focused Sales Campaign▼dV. Kumar, Rajkumar Venkatesan and Werner Reinartz
■260 ▼aNew York▼bAmerican Marketing Association▼c2008.
■300 ▼app. 50-68
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 72 No. 5 (2008. 9)▼d2008, 09
■SIS ▼aS049759▼b60077308▼h8▼s2▼fP
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