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Customer Participation and the Trade-Off between New Product Innovativeness and Speed to Market
Customer Participation and the Trade-Off between New Product Innovativeness and Speed to Market
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Eric (Er) Fang
- Title/Author
- Customer Participation and the Trade-Off between New Product Innovativeness and Speed to Market / Eric (Er) Fang
- Publish Info
- New York : American Marketing Association, 2008.
- Material Info
- pp. 90-104
- General Note
- Includes Bibliography Reference
- Host Item Entry
- Journal of marketing. : Vol. 72 No. 4 (2008. 7) 2008, 07
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271281
MARC
008210329s2008 ulk aa eng■022 ▼a00222429
■1001 ▼aEric (Er) Fang
■24510▼aCustomer Participation and the Trade-Off between New Product Innovativeness and Speed to Market▼dEric (Er) Fang
■260 ▼aNew York▼bAmerican Marketing Association▼c2008.
■300 ▼app. 90-104
■500 ▼aIncludes Bibliography Reference
■773 ▼tJournal of marketing.▼gVol. 72 No. 4 (2008. 7)▼d2008, 07
■SIS ▼aS049244▼b60077308▼h8▼s2▼fP
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