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The Fruits of Legitimacy : Why Some New Ventures Gain More from Innovation than Others
The Fruits of Legitimacy : Why Some New Ventures Gain More from Innovation than Others
Detailed Information
- Material Type
- 기사
- ISSN
- 00222429
- Author
- Raghunath Singh Rao
- Title/Author
- The Fruits of Legitimacy : Why Some New Ventures Gain More from Innovation than Others / Raghunath Singh Rao ; Rajesh K. Chandy and Jaideep C. Prabhu
- Publish Info
- New York : American Marketing Association, 2008.
- Material Info
- pp. 58-75
- General Note
- Includes Bibliography Reference
- Added Entry-Personal Name
- Rajesh K. Chandy and Jaideep C. Prabhu
- Host Item Entry
- Journal of marketing. : Vol. 72 No. 4 (2008. 7) 2008, 07
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60271278
MARC
008210329s2008 ulk aa eng■022 ▼a00222429
■1001 ▼aRaghunath Singh Rao
■24510▼aThe Fruits of Legitimacy▼bWhy Some New Ventures Gain More from Innovation than Others▼dRaghunath Singh Rao▼eRajesh K. Chandy and Jaideep C. Prabhu
■260 ▼aNew York▼bAmerican Marketing Association▼c2008.
■300 ▼app. 58-75
■500 ▼aIncludes Bibliography Reference
■7001 ▼aRajesh K. Chandy and Jaideep C. Prabhu
■773 ▼tJournal of marketing.▼gVol. 72 No. 4 (2008. 7)▼d2008, 07
■SIS ▼aS049244▼b60077308▼h8▼s2▼fP
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